WEB
DEVELOPMENT

Our user-centric approach to research, UX definition, design, technical build, and content generation delivers experiences that engage customers and drives long-term Think Digital. Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Great development relies on insight-driven and data-led UX specification, well-crafted designs, and a clearly defined strategy. No matter how good the technology, if the specification isn't correct, the asset won't deliver to its full potential.

When it comes to solution design, we never apply a cookie-cutter approach. Every solution we deliver is tailored to suit your needs, the needs of your customer, and the clearly defined success criteria. Our specialists have a knack for bringing beauty and functionality together in a way that eclipses expectation.

It all begins with the processes we undertake to really understand your audience’s needs, wants, emotions, behaviours and interactions. The nuggets of gold we collect during the discovery and strategy phases of your project ensure that the digital products and services we create genuinely hit the mark.

To achieve the ideal user experience for your audience, we recommend conducting user research, experience and testing activities to gather insights and identify opportunities, before proceeding with the design and development phases of work. In addition, undertaking ongoing conversations with users and validating and testing ideas, designs and functionality can all work together to promote continuous improvement in the overall user experience.

THREE KEY FACTORS UNDERPIN EVERY DECISION MADE IN DEFINING THE SOLUTION

1
APPLICABILITY Does our proposed solution match the needs of your business and your end customers?
2
SCALABILITY Can this solution grow with your business and adapt to changing market conditions and evolving customer needs?
3
MAINTAINABILITY Is this solution easy to manage, optimise for success, and support moving forward?

OUR DEVELOPMENT SERVICES

Think Digital's heritage is in large-scale website development, working across a wide range of clients, from winemakers and financial institutions, to property developers and popular retail ...click to read more

DEVELOPMENT SERVICES

  • Large-scale digital integrations with an ERP and/or other legacy systems
  • CMS development and multi-site rollouts
  • Performance-driven eCommerce sites
  • Campaign-based microsites
  • Content-rich destination websites supporting a company, product, or service 
  • Web applications that feed a third-party data source
  • Landing pages to support digital marketing activity
  • Company-wide intranet and supplier extranets
Our specialist services work together for end-to-end solution development, as well as existing in isolation when required. Many clients utilise these services for a specific need, alongside full project-based engagements. These services include:
UX
SERVICES
UX is about understanding the customer journey. It’s about creating an online experience that will drive customer devotion, tap into specific needs, and ultimately, deliver business value. Our UX services include, but are not limited to:
  • User research
  • Persona development
  • Persona journeys/needs analysis (user stories)
  • Card sorting and tree testing
  • Information architecture
  • Wireframe development
  • Prototype creation and user testing
DESIGN
SERVICES
We believe that good design drives a good customer experience. Our design team works closely with our UX team to ensure any solution we design meets your strategic objectives, is innovative, and surprises and engages the user. Our design services include:
  • Big brand ideas and concept development
  • UI design
  • Integrated campaign ideation
  • Storyboarding, animation, and video development
  • Out-of-home digital executions
  • Social content creation
DEVELOPMENT
SERVICES
Our development team are all senior-level developers, and are certified in a number of programming languages and platforms. All development is done to best practice and in-house. Our developers are skilled at integrating with a wide variety of systems, ensuring a robust digital asset that answers your business needs. Our services include, but are not limited to:
  • Infrastructure / framework set up on various cloud computing platforms (Azure, AWS, on-premise)
  • Test plan development
  • CMS and bespoke platform development
  • Content migration / production and workflow
  • Front-end and back-end development
  • Deep technical integrations for CRM, ERP and other third-party platforms
  • Automated and manual testing
  • Continuous integration / continous deployment / continuous delivery
  • Comprehensive technical SEO pre-launch review
  • Site speed assessment
CONTENT
SERVICES
Our copy and content production capabilities are utilised across most of our digital projects and by most long-standing clients. We provide best-practice writing and editing skills, creative storytelling, strong brand narratives, and search engine optimisation and search-focused copywriting expertise. Our services include:
  • Website content planning and copy production
  • SEO content planning and production
  • Campaign content ideation and production
  • Inbound / outbound EDM content
  • Copy-editing services

HOW WE DO OUR WORK AND YOUR TASK

Our services can encompass any combination of the following.
WEB AND DATA ANALYTICS

We will review and analyse website analytics, as well as other existing data such as operational data, customer...click to read more

1
USER JOURNEY MAPPING

Think Digital can create a visual illustration of the different touchpoints that customers encounter, both online and...click to read more

2
WORKSHOPS

We can facilitate workshops with key stakeholder groups to investigate requirements and identify pain...click to read more

3
IN-DEPTH INTERVIEWS

Think Digital recommends one-on-one interviews to get a deeper insight and further detail into user preferences, behaviours,...click to read more

4
USER TESTING

User testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product, and can be tailored to specific functions,...click to read more

5
PERSONA DEVELOPMENT

Personas are fictional representations of customer types, providing a reference for typical personality traits, goals, frustrations, motivations, behaviours and expectations...click to read more

6
EXPERT REVIEW AND
BENCHMARKING

We will conduct a thorough review of your website against a variety of best practice and industry standard criteria, identifying existing issues and opportunities for improvement with your current digital presence....click to read more

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INFORMATION ARCHITECTURE

Information architecture is the organising, labelling and structuring of information to promote usability, findability and navigability in digital presences such as websites, intranets, online communities and software. We can use card sorting and tree testing tools to guide the drafting of an appropriate IA structure....click to read more

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CONVERSION OPTIMISATION

Once a digital experience is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions....click to read more

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FINISHED DESIGNS

Once wireframes are approved, we move into applying your organisation’s brand to describe the user experience in full fidelity. We deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the designs....click to read more

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DESIGN QA

At Think Digital, we are strong believers in rigorous quality assurance and testing. Ensuring the final user experience delivered to customers is as designed is an essential part of this QA process and the responsibility of the designer, in partnership with the QA team....click to read more

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WIREFRAMES

Wireframes are a visual representation of the framework of a website, illustrating the structure and layout of content, images and other page elements such as headers, footers, navigation, breadcrumbs and search....click to read more

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