Strategic insight and expertise should be at the core of every successful digital project. A good strategy
help’s eliminate the scatter-gun approach that many organisations have when it comes to their digital assets
and ensure decisions aren’t made on the fly simply because of a desire to be using the latest technology, or
as a response to an exciting new trend in the market.
However, in our experience, ‘strategy’ can also be a dirty word. We find many of our clients have been
tarnished by expensive digital strategies which include hundreds of slides of extensive research and lofty
ambitions, but zero practical ideas or actionable insights. As well as costing a lot, these types of
strategies gather dust and date quickly.
Your digital strategy should be your strongest aspect of your marketing solution; if it’s not, you’re a
serious risk of losing your audience to your competitors. Think of it like this – you wouldn’t launch a
product without some form of process in place beforehand. Not only is that asking for trouble during the
launch, you risk the reputation of your business if the launch doesn’t go to plan.
Voice search is predicted to account for 50% of searches by 2020, making it essential for companies to
develop a digital strategy that matches consumers’ changing needs. One wrong decision, and you could see all
your hard work to get to the top crumble. Fortunately, we’re here to stop that from happening, and with our
digital strategy service, we’re here to help you keep on the up and stay in those all-important top spots on
the SERPs! A strong digital strategy requires every digital department to row in the same direction towards
an overall goal. This can often result in masses of data when it comes to trying to choose the right
solution for your business. Sorting through all this data and making sense of it enough to implement it into
your digital strategy is what we do best.